loa & faye is a conceptual skincare brand targeting a gen z audience, rethinking self-care as a form of self-expression rather than routine.

the project explores how bold color, form, and materiality can transform everyday products into emotionally engaging objects. influenced by dopamine design, the brand focuses on creating moments of joy through unexpected color combinations, playful proportions, and sensory appeal—turning skincare into something you’re excited to use, not just something you have to do.

moving away from traditional minimal skincare aesthetics, loa & faye embraces playfulness, tactility, and individuality.

from identity design to 3d product development, the system is built around expressive shapes, intuitive forms, and a visual language that feels energetic, approachable, and engaging.