
digital & product
ui/ux design | product design | interaction design | user flows & prototyping
2023
paway is a mobile platform designed to connect pet owners with trusted caregivers, facilitating flexible pet care solutions for a variety of needs.
the project focuses on designing a seamless, two-sided experience that supports both pet owners and sitters — balancing clarity, trust, and ease of use across different user flows.
the challenge was to simplify complex interactions, including booking, availability, and service types, into an intuitive interface. the solution prioritizes clear navigation, structured information hierarchy, and user-friendly decision points to reduce friction throughout the process.
the result is a clean, accessible app experience that supports trust-building and efficient matching, while maintaining a friendly and approachable tone aligned with the emotional nature of pet care.
