maison soleil is a sun care brand inspired by the beach and the ease of coastal living, designed to elevate sunscreen beyond its traditional, sport-driven perception. the goal was to create something minimal, modern, and lifestyle-focused—an object that feels as considered as it is functional.

the project explores how branding can reposition sun care as part of an everyday ritual, rather than a purely protective step. instead of clinical or performance-based cues, the direction leans into softness, warmth, and simplicity.

the visual identity is built around a restrained system—clean forms, a refined color palette, and a hand-drawn logotype that adds a human touch. photography follows a minimal, modern approach, focusing on light, skin, and quiet moments to create a calm, elevated atmosphere.

designed as a cohesive ecosystem, the brand extends across packaging and editorial applications, resulting in a consistent, lifestyle-driven experience that feels effortless, contemporary, and intentionally understated.